Fair Conduct
The future of customer governance. Move from point-in-time compliance checks to a continuous fair conduct capability.Fair conduct compliance underpins everything we build, alongside our AI Governance work and guidance from the Financial Sector Conduct Authority.
Regulation has moved to customer outcomes
For decades, customer governance focused on onboarding, identity verification and financial crime compliance.
The next generation of regulation is focused on customer outcomes. Boards and regulators increasingly expect organisations to demonstrate that customers understand products, receive appropriate advice, are treated fairly and are protected from foreseeable harm throughout the customer lifecycle.
Fair Conduct provides the intelligence to monitor those outcomes continuously.
Four outcomes you must be able to evidence
Customers understand the product
Evidence that disclosure, documentation and communication achieved understanding — not merely that they were sent.
Advice is appropriate
Monitoring that the product sold or advice given suits the customer’s circumstances and stated needs.
Customers are treated fairly
Continuous testing of pricing, servicing, claims and complaints for unfair patterns and outcomes.
Foreseeable harm is anticipated
Detection of harm across the customer lifecycle, before it becomes a complaint or a supervisory finding.
Intertional Recognition
Recognised on a global stage
IOSCO TECHSPRINT — WORLD INVESTOR WEEK 2026
Advancing the future of fair consumer outcomes.
Altara was selected as a participant in the IOSCO TechSprint 2026, exploring how technology can strengthen investor protection and support better consumer outcomes.
Built in Africa
Ready to take on the World
The consumer-facing trust layer
The Consumer Trust Wallet empowers consumers to understand products, manage trusted credentials, receive personalised guidance and securely share information.
For the organisation, it provides permission-based intelligence and trusted evidence to demonstrate fair conduct and consumer protection.
What it enables
- Consumers understand the products they hold
- Trusted credentials managed and reused with consent
- Personalised guidance delivered directly to the consumer
- Secure, permission-based information sharing
- Trusted evidence of fair conduct for the organisation
Point-in-time checks cannot evidence outcomes
Fair Conduct turns customer governance into an ongoing capability, monitored as customers are served rather than reconstructed once a year.
- Continuous monitoring of customer outcomes
- Evidence generated as customers are served
- Early detection of foreseeable harm
- Board and regulator-ready reporting
- Permission-based consumer intelligence
- Trusted evidence across the full customer lifecycle
Prove fair outcomes, continuously.
Talk to us about monitoring customer outcomes in your organisation.